Advertising Copy and Communication
Course work from JOMC 271
Vibram FiveFingers
"Go Natural"
"Go Natural"
For our final project, the class was told to choose a brand that would have the resources to pay for a national campaign, but it must be a brand that produces something that would appeal to someone
much unlike ourselves.
much unlike ourselves.
I chose Vibram FiveFingers. A brand that produces unique athletic shoes.
For the full presentation and all pieces of the project, visit www.prezi.com/user/kate753
This first print advertisement was hand drawn. The purpose was to focus on the idea that Vibram FiveFingers are meant to bring you back to your natural state of being able to walk and run with all of your toes in movement rather than being stuck together in the unnatural way sneakers create.
This next print advertisement was also hand drawn and meant to compliment the previous advertisement.
The following are two commercial mock-ups meant to compliment the print advertisements. Each image was hand-drawn with the exception of the slides with the official Vibram FiveFingers logo.
